29th Annual of Advertising and Editorial Art. 1950

318 examples selected by the New York Art Directors Club from 7,391 submitted for the 29th Annual National Exhibition.

Pitman Publishing. New York. 388pp

Showing on nearly 400 pp important work/designs by renowned people of the post War creative scene.

This volume of the ADC Annual has an incredible amount of work shown involving photographers, artists, designers such as Irving Penn, Alexey Brodovitch, Al Parker, Cecil Beaton, Paul Rand, Walter Allner, Saul Bass, Will Burtin, Louis Dorfsman, George Giusti, Leo Lionni, Mark Shaw, Herbert Lubalin, Alexander Liberman, Bradbury Thompson, Herbert Matter, Young & Rubicam, Louis Danziger, Saul Steinberg, Paul Strand, Jesse Hartman, McCann Erickson, Robert Gage, Doyle Dane Bernbach, J Walter Thompson, Lester Beall, ….

A quirky detail: on 13 pages close to the ’Television Commercials’ section there are small photographs on the top right corner printed, which, when ‘flipped’ show a television motion sequence.

Many editorial designs from Life Magazine, Vogue, Harpers Bazaar, Esquire, Seventeen Magazine, Graphis, …

This annual is on its own a 'reference library' of design work of the era. More than 1000 illustrations, more than 100 interesting advertisements - some of design studios, with staff listed. Lots of historical background to the industry to be found here.