London Underground

publicity guidelines

Original booklet

1990

Designed and produced by Henrion, Ludlow & Schmidt

Copyright: London Underground Limited 1990

Managing director Denis Tunnicliffe

24pp

Contents:

Introduction

Our visual heritage

Posters

Printed literature

Timetable posters

Timetable booklets

Recruitment advertisements

Press advertisements

'For further information:

A general booklet of this nature cannot cater for all eventualities in such a complex area.

If the design or production of a proposed item falls outside the scope of what is described here, of if there is any doubt as to the correctness or appropriateness of a layout, then the item must be referred to the Corporate Identity Manager ..'