MTU Aero Engines

Driving force

MTU Corporate Identity Guidelines

2000

Designed and produced by Luxon Carra

70 pp

42 x 28 cm

Perfect condition.

This identity was designed for the Munich based Aerospace company MTU. This special ‘division’, manufacturing Aero engines was separated from the larger DaimlerChrysler Operation and has worldwide offices.

MTU started off as BMW Flugmotorenbau GmbH

Luxon Carra produced the instructions / guidelines in precise and comprehensive manner. Superb sample of a CI Manual. This Corporate identity is still in use today.

Contents:

1. Key Components

2. Stationery system

3. Print system

4. Environmental system

5. Appendices

…..covering all in all about 65 sub-samples/items

Corporate Identity Manual / Ring Binder together with metal slipcase

The metal ring binder mechanism is manufactured in the Brands special grey / MTU Grey - Pantone 5425

The corporate typeface specified is ‘Corporate S’, a DaimlerChrysler typeface.

Comprehensive design manual with specific design instructions for the usual stationery items and publications/brochures, advertising, exhibitions, signage, workwear, ...

Pantone colour palette / specification sheets / swatch sheets (all still complete), incl metallic colour tones.

Some ‘taglines’ for chapter pages:
Sky and metal

Discipline is the mark of power

Always absolutely correct

Judged by a cover

Our products are heroes

Elegantly packaged

Identified with leadership

MTU: a directly managed DaimlerChrysler company

When European Aeronautic Defence and Space Company (EADS) was founded in July 2000, MTU became a directly managed DaimlerChrysler affiliate. The reshuffle brought a comprehensive change in the company's corporate identity, turning MTU München into MTU Aero Engines. Its repair shops were renamed MTU Maintenance, plus the name of the respective location (MTU Maintenance Berlin-Brandenburg, etc.).

That same year, MTU Aero Engine Components were launched.