Typografie: Makro - + Mikro - Aesthetik

Grundlagen zur typografischen Gestaltung

Willi Kunz

Niggli Verlag. 164pp

First edition 1998. 

This edition:

Zweite erweiterte Ausgabe 2002. (2nd extended edition)

German language.

Part one of Typography: Macro- and Microaesthetics discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications.

Part two analyzes the design aspects of space, structure, sequence, contrast, form and counterform, and illustrates their function with examples from teaching and praxis.

Part three demonstrates how typographic elements contribute to design on the microaesthetic level.

Part four, based on a series of architectural posters, analyzes the interrelationship between purpose, macrostructure, and microaesthetics.

In demonstrating how theory actually is put into practice, Typography: Macro- and Microaesthetics provides artistic and technical instruction for typographic designers, architects, and professionals in allied creative fields. By analyzing the role graphic design plays in today’s media-dominated culture, it facilitates a more critical appreciation not only of the mediated foreground, but also of the unscripted background and of the various relationships between one and the other.

http://willikunz.com/books/typographymacro-and-microaesthetics